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Privacy policy

We comply with GDPR

Registry holder / Data Controller:
Company identifier: 2472300-0
Alpa / Alpafinlandia Oy
Tervalankatu 10
40500 Jyväskylä
Finland
info@alpaknitwear.com

Alpa collects customer information in order to provide customer service, process and deliver orders, and operate our online store. Some personal information (such as name, shipping address, and email address) is required for processing and shipping orders and therefore for placing an order.

We may also collect personal information for marketing purposes, such as sending newsletters, offers, and updates to customers who have provided consent.

Legal basis for processing personal data

We process personal data based on the following legal grounds under the General Data Protection Regulation (GDPR):

  • Contractual necessity (processing orders and providing services)

  • Legal obligations (such as accounting and tax requirements)

  • Legitimate interest (customer service, fraud prevention, website security)

  • Consent (for example email marketing or cookies used for advertising)

Customer information may be handled by:

  • Employees of Alpafinlandia Oy

  • Third-party service providers when necessary for operating the webshop (for example website developers, payment providers, or technical support in problem cases). These parties process data only on our behalf and not for their own purposes.

In addition to our webshop platform, we may process customer data in the following services:

  • Email service providers used for sending order confirmations, newsletters and customer communications

  • Customer service software used for handling customer inquiries

  • Customer review software used for collecting and displaying reviews

  • Payment service providers used to process payments

  • Shipping and logistics providers used to deliver orders

Customer information we may store includes:

  • Name

  • Address

  • Email address and phone number

  • Order history and return history

  • Possible failed or cancelled orders

  • Necessary payment information for refunds (such as payment method used)

  • Comments posted on articles or pages on our website

  • Customer product reviews

  • If you have joined our email list, your email address and subscription information

  • Cookies and website usage data

Cookies

We use cookies as most websites on the internet do.

Cookies are necessary for basic webshop functionality such as logging in as a customer and using the shopping cart. You can disable cookies in your browser settings, but this may prevent some parts of the website from functioning properly.

We may collect the following information using cookies:

  • Pages browsed and visit time

  • Webstore actions (such as adding products to cart or completing purchases)

  • Device and browser information

Cookies may also provide information to advertising platforms such as Google and Meta (Facebook), allowing us to show relevant advertisements. For example, you may see advertisements for products that you have previously viewed in our webshop.

Please note that our cookies do not increase the overall amount of advertising you see; they only help make advertisements more relevant.

Your rights regarding personal data

Under the GDPR, you have the following rights:

  • The right to access your personal data

  • The right to correct inaccurate data

  • The right to restrict processing of your data

  • The right to object to processing (for example marketing)

  • The right to withdraw consent at any time

  • The right to request deletion of your personal data when legally possible

  • The right to file a complaint with a supervisory authority

Requests related to personal data can be sent to:

info@alpaknitwear.com

Please note that personal data may only be deleted when we have no legal obligation to retain it (for example accounting or tax regulations).

Data retention

Order and accounting related data is stored as required by applicable laws and accounting regulations.

Other personal data is stored only for as long as necessary to provide services, maintain customer relationships, or comply with legal obligations.

Supervisory authority

If you believe your personal data has been processed incorrectly, you have the right to file a complaint with the supervisory authority:

Office of the Data Protection Ombudsman (Finland)
https://tietosuoja.fi

 

Mobile Messaging Service Terms

The mobile messaging service (“Service”) is operated by AlpaFinlandia Oy (hereafter “Alpa”). By using the Service, you agree to these terms.

Message Content

If you subscribe to our marketing text messages, you will receive marketing messages from Alpa, including messages sent automatically. These may include order updates, account notifications, offers, and cart reminders.

Fees

Alpa does not charge for this service, but your mobile carrier may apply message and data rates. Message frequency may vary. Please check with your carrier for specific fees.

Opting In and Out

Subscribing to marketing text messages is voluntary and not a condition for making a purchase.

You can unsubscribe at any time by replying STOP to messages from AlpaFinlandia Oy or by clicking the unsubscribe link in any message. You will receive a confirmation message, and no further messages will be sent unless you subscribe again.

Support

For help, reply HELP to messages from AlpaFinlandia Oy or contact us at:

info@alpaknitwear.com

Other Notices

The phone number or short code used for the messaging service may change, and we will notify users if this occurs. Messages sent to old numbers may not reach us.

Mobile carriers are not responsible for delayed or undelivered messages.

If you change your phone number, you must subscribe again to continue receiving messages.

AlpaFinlandia Oy is not liable for consequences caused by delayed or incorrectly delivered messages.