We're Alpa ® — a Finnish premium knitwear brand specializing in alpaca wool and silk knitwear. We produce new ad creatives every week and we're always looking for content partners.

Not influencers. Creators.

What is this all about

We are not looking for organic reach. We
need engaging content of real people genuinely wearing our pieces and
demonstrating them in creative ways — built for paid advertising.

The difference between good UGC and great UGC isn't production value. It's
whether the person on screen actually likes what they're wearing — and whether
they had something to tell or demonstrate about it.

Alpa pieces are priced at 150–350 € and
made in Europe to last. Our customers are adults who buy less but choose
carefully.

Who we're looking for

We don't care whether you have 500 or 50,000 followers.

What matters is that you have a natural eye, fresh ideas, can hold a camera, wear a knit, and not look like you're performing.

Different creators bring different strengths — and we use them all. Some of our best-performing content is purely visual, no words needed. Some of it is driven entirely by a strong on-camera voice. If you know which one you are, that's enough to start.

We work with lifestyle and fashion creators who understand what premium looks like on camera, everyday people with a natural presence, and creators based anywhere in Europe.

For voiceover content we prefer English, but occasionally use German and
Finnish as well.

The content is used as a paid advertising run through our own brand. If you
offer possibility for whitelisted / partnership ads (advertising under your
creator handle), even better.

Compensation

New emerging creators:
Alpa products to keep, in exchange for content.

Experienced creators or ongoing partners:
Paid per content. Can include products as a bonus.

If your creatives performs and scales:
Paid per content batch and/or percentage of ad spend. This is where ongoing partnerships go when the content consistently delivers results in paid advertising.

We brief clearly and don't micromanage.

If your content performs well in our ads, you'll know, because we'll come back for more.

How it works

1. Apply with a short intro and a sample of your work — a social link or a video, and your content examples and possibilities.
2. We review and get back to you within a week.
3. If it's a match, we send a brief and ship a product.
4. You plan the content – we go through it in a 15 minute video call
   before shooting the material.
5. You create, we test — good content leads to an ongoing
   partnership.
   

Ready to work together?

Send us an email at collab@alpaknitwear.com